Marketing owner’s properties to maximise rental income

Our focus is to remove the stress from owning a property and maximising the rentals that our owners receive. In order to do this we are promoting our business online, in Spain and in the UK to maximise leads and bring more people over to Spain. Here’s an overview of our latest marketing efforts.

We are advertising our rental business HolidayRentalontheWeb.com in the Costa del Sol section of the latest ‘Holiday Villas’ magazine, which was published late September and will be on sale until the end of the year.

The magazine reaches a readership of nearly half a million people via leading newsagents such as WH Smith, and is available in over 7,000 high-traffic waiting rooms across the UK. We are also featured on the magazine’s website ‘VillaSeek.com.’ Over the last 6 months, nearly 1,500 people have visited this website searching for Holiday Villas Costa del Sol and nearly 300 have visited our page, this is a great way to further promote the company and all the fantastic properties we have available.

Over 20 of HomeCareontheWeb owners’ properties are featured on Beachlets.com, a well-designed holiday rentals portal specialising in properties located on and near to the beach. If your property is featured, a link from the Beachlets page will go direct to your own rental page on the HolidayRentalontheWeb site, and booking enquiries will be handled via our HolidayRental Department as normal. We hope that having the properties on Beachlets.com will offer owners a great opportunity to reach even more people searching for beach holidays in Spain.

If you would like HomeCareontheWeb to help you to attract more rental clients, or need help with Costa del Sol property management please contact us today info@homecareontheweb.com

HomeCareontheWeb User-friendly Owner’s Area

HomeCareontheWeb is different from other Costa del Sol Property Management companies in many ways.

Firstly we have offices centrally placed on the Costa del Sol.

Secondly, we employ a team of experienced professionals to support our clients and accept nothing but the best customer care.

Thirdly we are legally registered and make sure we do everything by the book, including issuing invoices to help our owners claim back any tax and prove their income to the authorities when required.

 To support these important qualities we have developed an advanced and user-friendly back-end system to allow Owners to monitor their property from a-far. Using this system you can view your latest property reports, book your visits, request cleaning and extra services and even see all the invoices which require payment and pay them securely online. To showcase this excellent area we have created a short presentation which takes you on a tour around our owner’s area. To see the presentation click here

Marbella’s occupancy figures announced summer 09

According to the data of the Association of Hotel Industrialists of the Costa del Sol (AECHOS) the average hotel occupation in July was 69.43%, very similar to the same period in 2008 when it was 70.81%. This is a great sign that the area’s tourism industry is weathering the economic storm and still attracting visitors.

To continue to bring tourists to the area Marbella has held promotional campaigns in Cantabria, Castilla and Leon, Valencia, Madrid, Catalonia, Extremadura, Andalusia and the network of cities along the AVE with the objective to reinforce the national market which has become a large source of tourism. There have also been promotions in central Europe and the Middle East as well as agreements to bring businesses and product launches to the area is all positive for the ongoing success of the region.

A growing trend in these difficult times seems to be that people still want their week in the sun, but they want to reduce the cost, both of getting there and how much they spend whilst they are away. This has led to the increased popularity of self-catering accommodation on the Costa del Sol. By taking a low-cost flight and staying in an apartment or villa, holiday makers can save a lot of money by enjoying days by the pool and meals at their apartments, rather than having to go out for every meal.

To capitalise on this trend and bring more people to our owner’s apartments, HomeCareontheWeb is undertaking a big programme of publicity to boost visitor numbers including advertising and email marketing. Visit our website to find out how we can help you to rent out your property more often with our excellent property management Costa del Sol

How to cut your bills for your Spanish property?

If  you own a property in Spain you will have felt the frustration of high utility bills and a lack of competition for services such as telephone and Internet. Thankfully times are changing, competitors to Telefonica and the main electricity suppliers are entering the market and property owners now have much more choice.

This is great news for us all. The challenge now is to find out what the best deals are, especially if you don’t speak Spanish. To solve this very problem USwitch.es has now launched to offer English speaking expats a user-friendly comparison site with information on phone companies, bank accounts, insurance and utilities in Spain. Visit USwitch.com to start comparing, or read the article on the launch by clicking here.

If you live in another country but own a property in Spain we can help you to take the stress out of looking after the property with unbeatable property management services Costa del Sol. Visit our website or email info@homecareontheweb.com for more information.

Partnership with Novasol

HomeCareontheWeb has forged an exclusive partnership with Novasol - by far the largest company in Europe promoting privately-owned holiday homes – to help get more rentals for our owners.

This partnership will enable our two companies to grow and develop the Spanish holiday rental market, and capitalise on the enormous marketing power that Novasol can wield being part of the Fortune 500 Wyndham Worldwide Group.

Renting out your property FAQ

We know it is a big decision, deciding if you want to rent out your Spanish property and if so what is the best way to go about it. Don’t worry, we’re here to help!

Over the last six years we have been managing people’s properties and working with them to generate rental income. With all this experience,  we have developed a list of Frequently Asked questions, to help you consider the pros and cons of renting out your property.

 Our FAQs cover:

1. Is my property suitable for rental?
2. How much rental income can I expect?
3. How should I furnish my property?
4. What are my obligations when renting my property?
5. What if I, or my friends, want to visit my property?
6. How do you pay the rental income to me?
7. What are the fees and commissions charged to rent my property?
8. How do I register my property for rental?

This is an excellent resource for all property owners who want to maximise the income from their property. To read our answers click here

Golf Courses join forces with the council to promote themselves

There are over 60 golf courses along the Costa del Sol, giving it one of the highest densities of courses in the World!

Costa del Sol golf is already a big draw for tourists, given the variety of courses, the small distances to travel between each course and of course the great weather throughout the year. However, courses have been frustrated by low marketing budgets and limited contacts in the media and wanted to get together to improve the way they promote themselves around the world.

Now, nine golf courses and the council are joining forces to form The Promotional Association of Marbella Golf Courses, with the main objective of establishing common lines of action to promote the sector.

The council and the courses hope that the formation of the association will allow Marbella to be officially consolidated as the European capital of golf and increase the market share with the arrival of more players. The association plans to attend special fairs, organise competitions and pool their resources to publicise the Costa del Sol as a top golfing destination.

This is great news for owners of golf property on the Costa del Sol as it will encourage more people to come to the area. Self-catering golf accommodation is great for families or groups who want to reduce the cost of a golf holiday and a market area which HomeCareontheWeb is looking to grow.

Visit our sister website HolidayRentalontheWeb to view our great range of golf accommodation Costa del Sol, or contact us to find out how to rent out Costa del Sol property

Download our free guides

 Our free download guides are a really useful resource for anyone owning a property in Spain. We have three in-depth guides on our website for you to choose from:

 Top Tips for Finding Good Property Management – We know that choosing a property management company in Spain can be a difficult process, so we have produced this detailed yet highly readable guide to help you make the right decision for you. It is packed with useful and practical ‘insider’ information about property management on the Costa del Sol and how to go about finding the right property management service for your needs.

 Secrets of Successful Rentals – Renting out your Costa del Sol property is a sensible way to make extra income, but it can be tricky to manage all aspects of the rental procedure if you are an absent owner. This easy-to-read yet info-packed guide, written by experienced rentals professionals, gives you the inside track on how to rent your Costa del Sol property safely, securely and successfully to both long-term tenants and holidaymakers.

 In and Around Marbella: A complete destination guide – If you are planning a holiday in or around Marbella, thinking about moving to the area or just want to make the most of this beautiful place, this free download guide is essential reading.

Marbella and the rest of the Costa del Sol is a beautiful holiday destination and a popular choice for expats to live, work or retire. This guide takes you through what you need to know to make the most of this great destination including helpful area information, the best places to eat, the things to do and the places to visit.

To receive these guides simply visit our website, input your name, email address and telephone number and download them, totally free of charge.

Malaga Airport News

Malaga Airport is a hugely popular and busy airports welcoming over 12 million passengers a year to the region. Many of these tourists are heading to the Costa del Sol and the relatively modest airport has been struggling to handle them. For this reason a huge expansion is under way which will triple the airport’s capacity and keep up with growing passenger numbers over the next 50 years. 

Partner with us and earn extra income

We are always looking for motivated individuals, companies and media sources to become our associates. Our Associate Referral Scheme provides you with the chance of earning money simply by referring people to us who may be interested in our Property Management, Holiday Rental and Long-term Rental services – a potentially lucrative additional income source.

You’ll start earning commissions the moment someone signs a Spanish property management contract, or a long-term rental agreement or rents their holiday accommodation through us. And if you own a website, you could easily make extra income ‘while you sleep’ simply by adding a weblink to our website. We’ll even design a landing page for you and provide your visitors with excellent downloadable guides – so it’s a win-win situation. 

Sign up to the HomeCareontheWeb Associate Referral Scheme now and start generating extra income through your referrals. Registration is FREE. All you have to do is email info@homecareontheweb.com with your contact details, and we’ll send you a copy of our Associate Referral Scheme Agreement, which you just need to sign and send back to us. Click here for more information.